KINDERN WACHSEN FLÜGEL
2025
Brand Design
Kindern wachsen Flügel operates kindergartens and daycare centers in Munich and the surrounding area. For nearly twenty years, the organization has followed a holistic educational approach that focuses on children’s individual development, creativity, and independence. Its philosophy is rooted in respect, mindfulness, and close guidance of the children, enabling them to build on their strengths and develop self-confidence. The program includes creative educational activities, nature-based experiences, and loving care in small groups.
Photos Flyer: Nicole Kube, Verbildlicht
A black logo for a daycare center? Absolutely!
For the logo, I developed a playful, slightly eccentric, hand-drawn typeface featuring bold, friendly letters. The logo is used exclusively in black and white. Set against a vibrant, colorful graphic backdrop, it conveys the team’s vision for the new brand design: clarity and boldness. The irregular shapes also underscore the creative, lively character of the facilities.
The corporate design is based on a set of unique graphic shapes that can be used to create all illustrations and graphic elements. This results in a virtually endless array of animals, plants, and abstract elements that, despite their diversity, form a cohesive whole due to their shared origin.
