ALEXANDRA BALD – ART DIRECTION & GRAPHIC DESIGN

In 2015 I was asked to create the corporate design for the restaurant Glück & Verstand in Mannheim. The owner – with haute cuisine background – liked to create a warm and casual place for both vegans/vegetarians and meat-lovers which was still missing in the local restaurant scene. The corporate design works with emotional, handmade, old-fashioned parts wich stand for luck (Glück) and rational, high-contrast, cool elements wich stand for intellect (Verstand).