IPHEPHA
2024
Brand Fresh-up
Photos: Josefine Rauch
As an expert in exclusive and unusual wall designs Hannah from IPHEPHA specializes in turning every room into an individual work of art. With her expertise she supports creative interior projects and brings unique visions to life.
Her sphere of activity extends to wall design for private and business customers, consulting and distribution of paints, wallpapers and decorative strips in the premium sector.
Hannah founded IPHEPHA in 2018, last year it was time for a logo redesign and a fresh up of the brand design.
The redesign also includes a new website that illustrates IPHEPHA’s various business areas and conveys the new brand spirit.
Since IPHEPHA is always about colors, decors, patterns and spatial worlds, the corporate design now forms a functional and clear framework for the already colorful world of the company. The founder and her personal brand are closely linked to the company’s brand identity. A unique and personal visual style was therefore appropriate for the imagery.
The IPHEPHA brand has evolved since the company was founded, becoming more mature, stronger and bolder. New business areas have been added, and with them new target groups that the IPHEPHA brand should now also touch.
As far as the logo is concerned, you don’t always have to throw everything overboard. In this case, we decided to use the existing brand awareness but to optimize the logo and adapt it to new requirements.
