KEYOTA
since 2022
Brand Design
Unlock your future! Keyota developed a digital door lock that makes their customers‘ lives easier. They have the right solution for everyone, whether for their own home, apartment building, co-living, short-rent property or commercial space. Keyota open doors easily, flexibly and securely. The lock enables their customers to open the door to their home for exactly those people who need to find a place in their lives. No matter when, no matter from where and for exactly as long as they want. With just one click!
I was asked to create a brand design for Keyota – based on a wonderful brand strategy by ohboy! in 2022. Keyota’s brand design is a reflection of the company’s dynamic and future-oriented approach: Unlock your future! The color palette focuses on bold yet calming, cozy tones that radiate both modernity and reliability.
We have chosen haptically pleasant and ecological materials for the packaging – we do not use any plastic at all and yet the high-quality lock is packaged securely and is easy to understand.
TECHNICAL ILLUSTRATIONS BY: Christian Weiß, Designwut
The logo is characterized by clean lines and a striking symbol – the doors key hole – that symbolizes the fusion of technology and human proximity. The typography was carefully chosen to ensure a balance between professionalism and accessibility, while the imagery focuses on authenticity by showing real people and situations. This overall design embodies Keyota’s philosophy: innovative solutions that put people at the center.
WEBSITE PHOTOS BY: Laura Morgenstern, Steven Luedtke
