ALEXANDRA BALD – ART DIRECTION & GRAPHIC DESIGN

For the launch of Kuchen im Glas’ Christmas cakes we wanted to use the cake´s actual ingredients. All Kuchen im Glas-cakes are made with fresh and natural ingredients and without any preservatives – so why not communicate that fact? 

I ended up throwing around sugar, almonds and chocolate in a photo studio. I decided to create a stage for all ingredients, put them together in a dynamic, choreographic way. The result is this collage series.

Huge thanks to Marc Wiegelmann, who took the amazing photos and let us fool around in his studio!