LUnited
2025
Awareness Campain & Design
LUnited is the engagement agency for Ludwigshafen. It brings together the many volunteers, associations, initiatives, and other everyday heroes who care deeply about their city. LUnited provides support in the form of events, training courses, up-to-date information, and advisory services.
To raise awareness of LUnited in Ludwigshafen and draw attention to the initiative’s offerings, I worked with the LUnited team to develop a campaign, which I then had the opportunity to implement visually across numerous media channels.
I really enjoyed the project – because I find the topic meaningful and the collaboration with the team was great.
The slogan “Ihr macht, wir helfen.“ (You do it, we help) succinctly sums up what LUnited is all about and is therefore at the heart of the campaign. The font becomes a typographic motif, supported by numerous hands doing something: playing sports, “getting started,” helping, pointing, writing, painting, getting to know each other, high-fiving – in other words, everything that club work and volunteering are about.
It was important to us that the message was clear and concise – the media should provide low-threshold information and encourage people to get involved.
