VISUAL BRand STRATEGY & Art Direction
In 2020 I had the chance to develop a visual brand strategy for and with Melina Bucher. Founded on the core values of aesthetics and empathy, Melina Bucher combines what seemed to be contradictory for a long time: ethics and luxury, sustainability and aesthetics, functionality and elegance. With a modern approach to materials and 100% transparency, the brand redefines luxury.
Photography: Stephie Braun
Video: Felix Birkenseer
Models: Maya Andrews, Grace Epolo, Desiree Kohler
Hair & Make up: Tatiana Huber