ALEXANDRA BALD – ART DIRECTION & GRAPHIC DESIGN

ALEXANDRA BALD – ART WORKS

SCHÖLCH & SCHNEIDER

2025
Corporate Design

Grafikdesign Alexandra Bald
Schölch & Schneider design

Schölch & Schneider is a law firm based in Heidelberg that specializes in construction and administrative law.

The firm’s team treats clients as equals and demonstrates a genuine understanding of their concerns. Its advice is always honest, clear, and tailored to individual needs. It combines the highest professional standards with a strong focus on service.

In addition to legal expertise, Schölch & Schneider offers an excellent network of project developers, architects, experts, and authorities. These valuable connections enable them to handle matters holistically and efficiently. Expertise from various disciplines is seamlessly integrated into comprehensive and practical legal advice.

I had the privilege of supporting the partners Schölch & Schneider with brand design when they founded their law firm.

Code: CODEPOETRY

Website Photos: Marlene Fichtner

With a clear, modern, and timeless design, the firm’s image becomes a coherent brand experience that is effective both digitally and in traditional communication media. 

The website is clearly structured and alludes to the firm’s areas of expertise through its graphically designed, static form.

Alexandra Bald Design Mannheim
The Schölch & Schneider logo is designed as a minimalist, typographic word mark and deliberately focuses on clarity and restraint. The names of the law firm partners are given equal prominence and are presented in a modern, sans serif font, which creates a calm, confident effect with its fine lines and generous spacing. The ampersand subtly and harmoniously connects the two names, emphasizing the collaborative partnership.